OK Go - This too shall pass MV
This music video, which presents the song 'This too shall pass', was directed by James Frost. This video features a four-minute song played in time to the actions of a big Rube Goldberg machine. As the song and machine turn on, four people singing beside the machine. First, a man with red paint clothes comes out, and pushes a small toy car. then, the car knocks down the dominos, and other equpments in the machine starts to collapse together. At the last of this video, the four men are shot by colorful paints, and the audiences cheer to them.
When this video was first launched, it was viewed more than 900,000 times at that day. It grabbed people's attention a lot. The video has since had more than 10 million views in its first month of release.
In this viral video, there appears a Rube Goldberg machine. The name Rube Goldberg machine was derived from a cartoonist Rube Goldberg. He drew complex devices to complete simple tasks in indirect ways. Although the process is amazing, the result is very worthless. It was used in many ads or movies, and also there are contests to pick up the best Rube Goldberg machine. It also indicates an inefficient and burdensome equipment.
When I saw this viral video, I thought that the people who made this idea is a genius. I was surprized that many machines are linked to other machines. The toy car which the man pushed in the start made the dominos collapsed, water spoiled, broke a television, and finally shoot a paint gun and made the four men colored. But it was very funny that the men made this complex machines just to color themselves.
The video was new to me, and made me know about the Rube Goldberg machine and search about it. I liked the video, too.
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